
Jason Statham and Rosie Huntington-Whiteley step into Falconeri’s world of understated luxury, bringing an intensity to the brand’s spring-summer 2025 campaign. Against the sun-drenched backdrop of Comporta, Portugal—a coastal escape where raw nature meets sophistication—the couple embodies effortless elegance.
Jason Statham for Falconeri Spring 2025 Campaign

Falconeri’s signature Ultrafine Cashmere takes center stage for its new campaign, draping Statham and Huntington-Whiteley in weightless, second-skin comfort. Statham, the bald actor known for his tough-guy roles, exudes a rugged refinement in earthy tones, his knitwear blending seamlessly with the sandy hues of the landscape.

Photographed by Lachlan Bailey and styled by Geraldine Saglio, Falconeri’s campaign is a study in movement and intimacy. The fabrics respond to the body, catching the light, shifting with the breeze, complementing the environment.
Last year, Statham fronted Stone Island’s spring 2024 campaign, but here, his presence is quieter, more introspective. A different kind of strength—one shaped by ease, confidence, and the art of restraint.