Fall 2010 Preview | Freshjive

The Fashionisto

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Published December 16, 2009

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Updated October 22, 2017

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After a twenty year run, streetwear label Freshjive is tossing aside their name and branding in exchange for a fresh restart beginning in 2010. A preview of their upcoming range showcases the convergence of streetwear and the start of a high street appeal. Unbranded, the label is moving in a more contemporary direction that appeals to a wider audience.

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