Pepe Jeans
Pepe Jeans is a fashion brand that is most known for its denim. The label was initially founded in 1973. Nitan, Arun, and Milan Shah established the brand in the Portobello Road area of London, but today it’s headquartered in Sant Feliu de Llobregat, Spain. In a contemporary context, Pepe Jeans is known for its key denim fashions targeted at the youth market.

Jon Kortajarena & Gaspard Menier for Pepe Jeans Fall 2010
Two additional images have surfaced from Pepe Jeans’ fall urban outing featuring Jon Kortajarena, Gaspard Menier and Alexa Chung.

Jon Kortajarena & Gaspard Menier for Pepe Jeans Fall 2010 Campaign
Spanish model Jon Kortajarena and Gaspard Menier are joined by television personality Alexa Chung for a first look at Pepe Jeans’ fall 2010 campaign.