Fashion Santa reunites with Canadian shopping destination Yorkdale for the holiday season. Model Paul Mason presents a modern, slim and fashionable Santa Claus. Appearing in an official campaign, Fashion Santa delivers a wardrobe of covetable ensembles from the many retailers and brands who call Yorkdale home. Embracing winter style and splashes of red, Fashion Santa is photographed in the likes of Hugo Boss, John Varvatos, Burberry and Dolce & Gabbana.
Talking to Yorkdale about how he started modeling, Paul shares, “I’ve been modeling for 30 years. When I was attending Ryerson, I was in a sociology class that was mixed with fashion students and one of them asked me to walk in a fashion show for one of their assignments.” Paul continues, “During that show, someone from the industry spotted me and liked what they saw. One month later, I was on the runway and I’ve never looked back.”
Discussing his personal style, Paul says, “My tapered navy blue Topman chinos are by far my favorite pants–paired with a basic white t-shirt and a solid pair of shoes. I prefer fitted clothing because it helps create great lines.”
Available for pictures, Fashion Santa has a schedule live on Yorkdale.com. “For every selfie posted to social media using the hashtag #YorkdaleFashionSanta [Yorkdale] will donate $1 to Sick Kids Foundation (up to $10,000).”
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