Fashionisto Exclusive | John Russo, ‘Photograph’ & 100 Making a Difference

Aaron

/

Published September 26, 2013

Johh_Celebs_8x11_bw_ePin

Sitting with John RussoJohn Russo is perhaps best known as a celebrity photographer who has worked with magazines such as GQ and Esquire, and celebrities including Brad Pitt, Leonardo DiCaprio, and George Clooney. However, there’s more to Russo outside being a photographer. With his two recent projects, a fragrance called Photograph, and a book titled, 100 Making a Difference, Russo has pushed the definition of a creative entrepreneur.

Entering the fragrance industry, Russo’s first endeavor features two new scents, Photograph Women, and Photograph Men, inspired by his consistent work with celebrities. Russo reveals, “On shoots I would always hear celebrities saying I wish I had a fragrance I could wear every day that was not too heavy and something that always smelled fresh and clean.” A fan of fragrances, Russo wanted to also express his personal style, and further create an impact on others: “I hope to have my fragrance sold globally and have people enjoy what I have created.”

Gui FedrizziPin
Model Gui Fedrizzi for Photograph Men campaign.

Channeling his photography expertise, Russo has also shot the campaign in Paris, seamlessly blending his aesthetic point of view with the mood of the fragrance: “I wanted the images to reflect the classic old Hollywood style. The lighting location and attitude of the models is reminiscent of confidence, power and sensuality.”

Screen Shot 2013 09 26 at 1.57.36 AMPin

Collaborating with CNN Human Rights correspondent Elizabeth Chambers, Russo created a charitable book for his second project, titled, 100 Making a Difference, that highlights the individuals who impact the lives of others. Russo hopes to not only focus on those who dedicate their lives to philanthropy, but also to convey the message that, “You don’t have to be rich or famous to be involved in philanthropy.” It’s about the little effort or thought that serves as the catalyst for great change. With this book, which has a completion date of the end of 2013, John strives “…to inspire people to create positive things in their lives.” Living by example, John Russo shows that it’s not about the big splash and making the headlines, but the passion and undying commitment to creating a better community.

John_Jan2012B_ePin


Recent Updates

Exclusive: Kian Cleator Owns the Spotlight in Corneliani

Exclusive: Kian Cleator Owns the Spotlight in Corneliani

Kian Cleator intrigues in an exclusive photo shoot by Simone Battistoni and styled by Stefano Spinetta. The creative collaboration features ...
Introducing Kal Wilson: New York’s Rising Talent

Introducing Kal Wilson: New York’s Rising Talent

Kal Wilson (DT Model Management) captures attention in a series by photographer Bell Soto. The visuals, paired with Dan Chapman’s ...
Exclusive: David Lopez Embraces Refinement in Nature

Exclusive: David Lopez Embraces Refinement in Nature

Photographer Claudio Mejía captures a visual narrative where the raw charm of nature melds seamlessly with modern sartorial elegance. Model ...
Exclusive: Stijn van Dongen in 'Wild Encounter'

Exclusive: Stijn van Dongen in ‘Wild Encounter’

In the wild splendor of Cornellskop animal sanctuary, Stijn van Dongen (New Generation Models) becomes one with natural beauty. Thomas ...
Exclusive: Presley Walker Stars in 'After the Afterparty'

Exclusive: Presley Walker Stars in ‘After the Afterparty’

In the afterglow of revelry, photographer Luyang Tian's lens captures Presley Walker (Photogenics), a figure of captivating juxtapositions, in "After ...
Wilhelmina Models LA Takes the Spotlight in Modern Denim

Wilhelmina Models LA Takes the Spotlight in Modern Denim

In the raw industrial confines of a Los Angeles loft, Wilhelmina LA models convene, embodying the rugged spirit of Americana ...