Fear of God unveils its Collection 8 “American Symphony” campaign, celebrating the country’s rich cultural heritage. Jerry Lorenzo has teamed up with photographer Sonja Szóstak to capture the essence of this season’s vision.
Fear of God Collection 8 Campaign
This fall, Lorenzo finds inspiration in American cinema. His references are diverse, citing the 1930s Native American formal style as seen in “Killers of the Flower Moon” and the Harlem aesthetic of the early 1970s in “American Gangster.”
Other influences include the lawless spirit of “Tombstone” and the dark, gritty look of “Westworld”—specifically, the all-black cowboy fit that has become a hallmark of the series.
For the fall campaign, models Julien Saunier, Samuel Elie, and Ruben Moreira take center stage, styled by Beat Bolliger and photographed by Szóstak. The result showcases Fear of God’s dark, modern aesthetic, with the pair sporting the brand’s key pieces.
Fear of God’s Collection 8 effortlessly blends casual and formal elements, delivering a fresh take on modernity. The lineup reflects an eclectic approach, featuring everything from a leather motorcycle jacket and distressed jeans to an elegant military overcoat with no lapels.
Fear of God’s Collection 8, “American Symphony,” distills inspiring moments of American cinema into a cohesive, modern wardrobe that defies categorization. Its effortless fusion of style and wearability brings elevated fashion within reach of everyday life.
