Feature Label: René Gurskov Spring 2009

The Fashionisto

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Published September 26, 2008

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René Gurskov grew up in Copenhagen, where he continues to live and work today. Gurskov is definitely influenced and inspired by his environment.  Denmark has a “long tradition [of] clothes and trade.  The Danish design tradition of function and look is the basis” for Gurskov’s clothing line.  However, he is quick to state that he is “no minimalist!” Three years of fashion school and a one year internship in Paris encompass his formal fashion education, but Gurskov received his fashion bearings from his parents. His father taught him to draw and he learned to sew from his mother.  During high school, Gurskov began making clothes for his friends “and a growing demand suddenly led to a shop opening.”  Since, Gurskov has moved on to establish the whole-sale company In Circus, producing the label René Gurskov men.  Currently, Gurskov is focused on breaking into the American fashion scene and on his current path, he is certain to do so.

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Who are your fashion role models?
I love boy George!

What are your favorite fashion websites and magazines?

I really enjoy fashion bloggers and the only real fashion magazine ID.

What is your opinion of celebrities and fashion?

The influence of celebrities [like] Boy George and Alec Wek are inspiring, but most celebrities have nothing to do with fashion.  Some of them look great in fashion – but they are horrible designers.

What are your thoughts on the celebrity that follows some designers i.e. Marc Jacobs?  Do you want it?
I do get some fan mail from Japanese teenagers…but I was having coffee with Marc in Paris and everybody came running to him – I could do without that!

When approaching a new season, how do you begin the process?
We start with some kind of a mood board; pictures and music.  For fall 09, we are working on the British Tories and their sex scandals.

Who do imagine wearing your clothes?
Dancing teens around the world…and their parents and grandparents.

If you could dress any modern-day celebrity, who would it be?
I really like Sharon stone.  She would look great in our mens.

What is the inspiration behind your current collection?
Fall 08 was dedicated to small town boys and their dreams.

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Spring 2009: What does the collection represent?
Imagine growing up in the late seventies  – your parents are hippies.  They believe in love and peace.  You want to do it your way!  Your parents like Bob Dylan  – you like Sid Viscous doing “My Way”.  This collection is for the guys who was caught in the crossfire between parents of 69′ and the punk rebellion.  The big question is, “Can you be a nice guy and still look sharp and tough?”  The collection tries to bring these contradictions together.  Sharp and square lines in black/white and gray mixed with hot red patchwork one of its kind pieces.  Business suits with layers of afghan scarves and knitted childlike caps.  Silver and acid green as accents.  The silhouette goes in different directions.  Slim and oversized in harmony.  The different pieces should make possible to create a look, that will make your parents go “Oh No!”

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For more information, please visit the official René Gurskov website.


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