Fendi’s fall-winter 2024 campaign celebrates the modern man, with brand ambassadors Nicholas Galitzine and Zhang Ruoyun taking center stage. Actors and stylish in their own right, the pair embodies the spirit of Fendi’s luxurious and adventurous aesthetic, as photographer Bruno Staub captured.
Fendi Fall/Winter 2024 Campaign
The campaign, creatively directed by Italian artist Nico Vascellari, presents Fendi’s fresh and rugged take on luxury, blending the great outdoors with its signature flair. This season’s wardrobe by Silvia Venturini Fendi features a range of standout pieces that epitomize the theme of venturing into the unknown.
Pleated shorts inspired by traditional Scottish kilts make a bold statement, while a waterproof waxed jacket reimagined in FF logo canvas showcases Fendi’s ability to elevate the ordinary. After all, the collection is about blending the rough with the refined.
Staub’s photography frames the season with metallic and geometric sets contrasting the collection’s neutral tones. The result is a striking campaign that makes Fendi’s new expressions genuinely pop.
Galitzine and Ruoyun also showcase this season’s most coveted accessories, including the Siesta, Melon, Peekaboo, and Baguette bags. These timeless designs round out the season, reimagined with a modern twist, featuring bold shapes and luxurious materials.
