Fendi’s New Scent–Fan di Fendi Assoluto is the third version of the successful fragrance for men of the Italian fashion house. Launched in January 2014, the new olfactory composition perfectly represents the typical Fendi man with a magnetic personality, a charming charisma and a natural elegance. Built around spicy and aromatic essences, like pink pepper and cardamom from Guatemala, the new eau de toilette leads the senses into a sophisticated, intense and almost ferocious olfactory experience.