The Fendi spring-summer 2024 campaign ushers in a new season with a vibrant interplay of tradition and modernity. Photographed by Bruno Staub with the creative direction of Italian artist Nico Vascellari, the advertisement is a captivating visual narrative set against a reflective backdrop inspired by the Fendi Factory in Capannuccia, Italy.
Fendi Spring/Summer 2024 Campaign
This season’s ad campaign features the stellar talents of actors Massimiliano Caiazzo, Jeremy Pope, and Kuang Han Hsu, encapsulating the essence of a contemporary yet classic aesthetic.
Their commanding presence in the visual series adds a dynamic layer to the narrative, presenting Fendi’s creations as accessories and integral elements of a modern lifestyle.
The campaign images contrast the industrial setting and the luxurious allure of the brand’s latest offerings. Fendi’s iconic Baguette and Peekaboo bags take center stage amid the monochromatic tones of the factory setting.
The carefully curated palette of earthy hues, from olive greens to warm browns, complements the bags’ exquisite leather craftsmanship.
Julian Ganio’s styling is impeccable, marrying the casual sophistication of sporty knits and structured shorts with the timeless elegance of striped shirts and tailored leather pieces. The campaign’s wardrobe reflects a seamless blend of tailoring, leisure, and luxury, reflecting Fendi’s ability to dress moments of everyday life.
