Ferragamo looks forward to the new year with excitement and starts the party early. The brand unveils a look at its spring-summer 2023 collection by new creative director Maximilian Davis. For the occasion, Ferragamo takes to Los Angeles, California. Embracing “A New Dawn,” Ferragamo enjoys the sunny California weather, exploring Canoga Avenue and Downtown Los Angeles.
A new campaign captures the season’s optimism with images by photographer Jackie Nickerson. Models Diogo Gomes and Ali Shaaban embody Ferragamo’s fashion-forward man who is not afraid to peruse its women’s collection. Felix Paradza styles the duo alongside Xara Giulia and Daria Bakhshi, who is picture-perfect with hair styled by Virginie Pinto Moreira and makeup by Thom Walker.