The Ferragamo pre-fall 2024 advertisement exudes a refreshing aura that evokes the feeling of an endless summer, with Luca Lemaire returning as the face of the campaign. Photographer Harley Weir captures the season—a story that seamlessly blends elements of fantasy and tangible reality, reflecting the vision of Ferragamo Creative Director Maximilian Davis.
Through Weir’s creative lens, Italian sculptures are transformed into ephemeral sandcastles, providing a backdrop that perfectly complements the fluidity of the garments.
Ferragamo Pre-fall 2024 Campaign
This season’s collection is a tribute to the ease and vitality of summer living. The designs effortlessly bridge the gap between Ferragamo’s rich heritage and contemporary innovation, as seen in the use of raffia, a nod to the brand’s early work.
The campaign showcases the essence of summer, featuring leather-lined woven shoppers and intricately crafted cut-out totes juxtaposed against the relaxed silhouettes of pajama tailoring. Davis’ skillful combination of high-end refinement and approachable charm aligns seamlessly with Ferragamo’s long-standing design philosophy.
By infusing familiar elements with fresh innovation, Davis explores the signature aspects of his tenure at Ferragamo—presenting a range that immerses its man in a tranquil trance where fantasy and reality are artfully blurred.
