Ferragamo ushers in spring-summer 2025 with a campaign lensed by Juergen Teller, blending modern allure with the brand’s storied heritage. Set against the rustic charm of Tuscany, the advertisement reflects creative director Maximilian Davis’ fresh perspective on Ferragamo’s timeless identity.
Ferragamo Spring/Summer 2025 Campaign
Models Diogo Gomes and Naoki Sumiya embody the Ferragamo man in relaxed silhouettes. A brown leather jacket paired with tailored trousers balances rugged texture and refinement, while earthy tones lend an organic, grounded appeal. Another standout look, a field jacket layered over soft tailoring, captures the playful yet elegant tension Davis aims for.
Shot at the historic Villa Mangiacane, the campaign becomes an ode to Ferragamo’s character—infused with traditional charm yet brimming with contemporary edge. Davis elaborates, “We wanted to show the DNA of Ferragamo in a real and immediate moment. It’s about showing the elegant classicism of the brand but making it a little more perverse, a little more playful.”
