Fifth Avenue Shoe Repair Spring 2010 Campaign | Wiktor Hansson & Rasmus E by Nils Odier

The Fashionisto

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Published March 10, 2010

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Nils Odier captures this season’s story from Fifth Avenue Shoe Repair. Transformed into surreal figures of the imagination, Wiktor Hansson and Rasmus E. of Mikas Stockholm represent the contrasting natures of spring’s collection. Fusing fabrics with a simple earthy quality and dressing them with a whimsical approach, a complex story unfolds. Revealing characters plucked from a fairy-tale, Fifth Avenue Shoe Repair shares: “The storyteller an observing and interfering character, pushing and forcing us towards change and progression. Always with good intention. The collector a lover of things. He borrows your belongings, collects them, steals them and at the same time captures a little bit of you in his collection. The peace maker once a warrior. Now he is older and wiser, not so aggressive as he once was. He wants to teach you to not make the same mistakes he once have made. The traveller searches the truth, always looking for movement. The most important thing is to depart, not to arrive.”

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