Jakub Zelman is back in the spotlight, joining models Vittoria Ceretti and Antonina Petkovic for the spring-summer 2015 advertising campaign of Emporio Armani. Posing on the beach, the trio deliver a serene experience as they are captured by the lens of fashion photographer Boo George. For his first campaign look, Jakub keeps it simple in a graphic, geometric black and white top, paired with classic black trousers.