Filippa K Introduces FK Jeans with Campaign

The Fashionisto

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Published November 4, 2018

Raith Clarke fronts the FK Jeans campaign for Filippa K.Pin
Raith Clarke fronts the FK Jeans campaign for Filippa K.

Commemorating twenty-five years of making denim, Filippa K introduces FK Jeans. Classic straight-fit styles come together in organic and recycled cotton. Discussing the outing, Filippa K founder Filippa Knutsson shares, Denim is a part of our everyday lives–a wardrobe staple that can be used as a base from which you can mix and match the rest of your closet.

Related: Jeremy Young & Sara Blomqvist Visit Upstate New York for Filippa K Fall ’18 Campaign

Knutsson continues, Today, the lines are blurred between casual and smart; FK Jeans are adaptable for the office, evenings, lounging or traveling. They’re a go-to solution that you don’t have to think about: easy, simple, and timeless. Marking the special occasion, model Raith Clarke stars in a campaign for FK Jeans. Andreas Öhlund and Maria Therese photograph Raith, while Columbine Smille handles styling.

FK Jeans Fall/Winter 2018 Campaign

Model Raith Clarke is front and center for the FK Jeans campaign.Pin
Model Raith Clarke is front and center for the FK Jeans campaign.
Filippa K taps Raith Clarke to star in its FK Jeans campaign.Pin
Filippa K taps Raith Clarke to star in its FK Jeans campaign.
Showing off FK jeans, Raith Clarke fronts the new campaign for the line.Pin
Showing off FK jeans, Raith Clarke fronts the new campaign for the line.
Styled by Columbine Smille, Raith Clarke wears FK Jeans denim.Pin
Styled by Columbine Smille, Raith Clarke wears FK Jeans denim.
Creative direction by Alter id

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