Björn Borg Spring/Summer 2014 Campaign–For spring/summer 2014, Björn Borg head of design James Lee looks to the extreme elements of earth for inspiration, coming up with the concept of Supernature. Photographed by Peter Gehrke, the campaign realizes the theme with gigantic plants and strong colors ushering in a world with a sensual radiation that results in “nudeclear power”. Under this banner, models Florian Van Bael and Jarrod Scott join Theres Alexandersson in Björn Borg’s sensual fashions styled by Robert Rydberg.
