FRAME Summer 2025 Revisits Essentials in a Softer Direction

The Fashionisto

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Published April 19, 2025

Ethan Haddad fronts the FRAME summer 2025 campaign.Pin
Ethan Haddad fronts the FRAME summer 2025 campaign. Photo: FRAME

FRAME’s summer 2025 collection picks up where spring left off—refining staples that anchor a man’s wardrobe. Suede coats and leather jackets from the previous season introduced texture and weight; this time, the mood turns breezy with a focus on light cottons, soft knits, and breathable layers.

Double-breasted blazers pair with jeans in a silhouette that references early minimalist tailoring—relaxed in form, assertive in proportion.

FRAME Summer 2025

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The shirts deliver impact through detail rather than flash. Subtle vertical stripes, clean collars, and soft fabrics reflect FRAME’s commitment to ease with polish.

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Suede returns in sand-washed tones across overshirts and trucker jackets, reworking utility pieces with a sharper appeal. Lightweight tanks and soft crew necks hold their shape under jackets or worn alone with baggy jeans—an ongoing signature that reflects the brand’s feel for everyday wear with presence.

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If spring introduced a new foundation, summer expands it with intention. FRAME leans into warm-weather dressing that’s unfussy and smart, offering pieces that move easily between settings.

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From relaxed polos to washed denim, the collection favors restraint and versatility—shaping a summer wardrobe that feels steady, modern, and ready for what comes next.

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