American Boy–For summer 2013, Macy’s celebrates iconic American style with an exclusive selection of brands and garments available to purchase at its department stores. To unveil us its patriotic mood, Macy’s enlists model Francisco Lachowski, who delivers his infectious smiles in the newly released advertisements. Clad in timeless denim pieces or in 1950’s inspired styles, Francisco pays tribute to America’s iconic global sense of style with his playful charisma, posing seaside or in a colorful fun fair.