French Connection Enlists Will Heard & Wilson Oryema for Spring Ads

The Fashionisto

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Published January 27, 2016

Wilson Oryema stars in French Connection's spring-summer 2016 campaign.Pin
Wilson Oryema stars in French Connection’s spring-summer 2016 campaign.

French Connection works with photographer Harley Weir once again, unveiling its spring-summer 2016 campaign. Inspired by iconic magazines such as The Face and scenes from films like Trainspotting, French Connection evokes a 90s nostalgia for its latest advertisements. Singer Will Heard and model Wilson Oryema front the campaign, posing for cheeky ad images. Graphic t-shirts, track jackets, chinos and more contribute to the casual outing.

Related: French Connection Spring/Summer 2016

French Connection Spring/Summer 2016 Campaign

Will Heard stars in French Connection's spring-summer 2016 campaign.Pin
Will Heard stars in French Connection’s spring-summer 2016 campaign.

French Connection Spring/Summer 2016

French-Connection-Men-2016-Spring-Summer-Collection-009Pin
French Connection jumps on the athleisure trend with its colorblocked sweatshirt.

French Connection embraces a sporty aesthetic for its spring-summer 2016 men’s collection. Simple designs bring to mind the easy style of the 1990s. Creating a wardrobe of everyday pieces, smart separates include crewneck pullovers, short-sleeve patterned shirts and bomber jackets.

French-Connection-Men-2016-Spring-Summer-Collection-012Pin
French Connection has a tropical moment with one of this season’s bomber jackets.

French Connection Embraces Stripes

French Connection Contrast Stripe Pocket T-ShirtPin
French Connection Contrast Stripe Pocket T-Shirt

French Connection has a striped moment with its latest men’s arrivals. Maintaining its sporty aesthetic for the season, sweatshirts, jumpers and other essentials are updated with a fresh spin on stripes. Going vertical and diagonal, stripes are scaled and distorted for quite the graphic pieces.

French Connection Diagonal Stripe JumperPin
French Connection Diagonal Stripe Jumper
French Connection Pinstripe Raglan SweatshirtPin
French Connection Pinstripe Raglan Sweatshirt
French Connection Racer Stripe Brosnan ShirtPin
French Connection Racer Stripe Brosnan Shirt

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