
With a nod to classic American sportswear, GANT unveils its newest offering: the 240 Mulberry Street collection. This curated lineup effortlessly bridges GANT’s storied past with the needs of today’s discerning man.
GANT 240 Mulberry Street Collection
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The iconic Oxford button-down shirt and varsity jacket have been thoughtfully updated among the collection’s standout pieces. These clothing articles resonate with modern tastes while honoring their origins.
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Meanwhile, New York’s vibrant streets provide the perfect stage. Kat Irlin photographs Liam Kelly for the campaign, breathing life into GANT’s timeless items.

Christopher Bastin, the creative vision behind GANT, discusses the collection: “Every piece in this collection has a purpose and tells a story, it holds all the classics and is built on premium quality and elevated materials that only get better with wear.”

Bastin envisions GANT’s garments as future inspiration for designers, highlighting their lasting allure. For those keen to experience GANT’s blend of heritage and modernity, the 240 Mulberry Street collection is available on GANT.com for US customers and SSENSE.com.