Luc van Geffen is a smart vision as GANT’s latest leading man. Creative duo Andreas Öhlund and Maria Therese capture Luc for the brand’s spring-summer 2018 campaign. Embracing timeless style, Luc wears GANT staples that won’t be going out of vogue anytime soon. After all, GANT creative director Matthew Wood says, This season is about smart style–meaning simplicity and sophistication–but also about questioning how we do things.
Wood continues, Our passion is for preppy American sportswear, which is the heritage of our brand. We want to express the origin of GANT and keep telling our story while bringing a sense of modernity.
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GANT Spring/Summer 2018 Campaign
