Taking to France for its spring 2020 campaign, GANT explores urban life in Paris. Models Dylan Fender and Rachide Embalo come together in a wardrobe that complements “both the vibrant pace of the city and the demands of the modern office.” GANT aims at a smart balance of American heritage collegiate style and a chic nod to French preppy clothes. Therefore, Dylan and Rachide inspire in essential pieces like GANT’s varsity jacket and Heavy Rugger. The brand also puts the spotlight on its oversized Hugger fit chinos and a French-inspired workwear jacket.
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