The Last Lumberjack–General Idea looks to the wilderness for the inspiration of their latest collection, modeled for the fashionable lumberjack. Working with layers of varying proportions, camouflage made the range’s first statement, covering cropped jackets, while also serving as trim for shorts and accessories. Meanwhile, the henley was reinterpreted as an oversized boxy tee that reinforced the collection’s youthful edge. Employing color blocking for warm accents of yellow and orange, the season’s remaining pieces played into a relaxed west coast world where dressing is as easy as a blind grab, mixing and matching printed tops, long jackets and shorts for a cheeky but stylish finish.
General Idea Spring/Summer 2013 | New York Fashion Week
Recent Updates

Eckhaus Latta Fall 2025 Reworks Utility
At New York Fashion Week, Eckhaus Latta unveiled a fall-winter 2025 collection rooted in material innovation and utilitarian silhouettes. Partnering ...

White Mountaineering Fall 2025 Embraces Brutalism
White Mountaineering’s fall-winter 2025 collection distills the essence of Brutalism, an architectural movement defined by raw materials, stark functionality, and ...

Coach Fall 2025 Embraces Proportion Play
Coach took over the Park Avenue Armory for fall 2025, where Stuart Vevers reimagined American heritage through a modern, raw-edged ...

Calvin Klein Collection Makes a Comeback for Fall 2025
Veronica Leoni’s debut at Calvin Klein signals a compelling embrace of nineties minimalism through a modern perspective. The revival starts ...

Zegna Fall 2025 Delivers Soft Pursuit of Wool
Zegna’s fall-winter 2025 “Vellus Aureum” collection arrives as an homage to Ermenegildo Zegna’s quest for the world’s most precious wool ...

Y-3 Fall 2025 Embraces Insulated Chic
Y-3 unveiled its fall-winter 2025 collection, “Finding the Real in the Surreal,” in Paris. First came a volley of black ...