Photographer Rankin follows up another outing for Oliver Spencer with a new campaign from Geox. Rankin connects with the brand to highlights its Nebula sneaker. The advertisement features a print campaign as well as video, featuring choreography performed by Cameron McMillan, Maria Crittell, Wing Yue Leung and Lee B.
Explaining the relationship between the campaign and working with Rankin, Geox chief executive officer Giorgio Presca comments, “We have pushed the frontiers back further and gained some unique insight during our collaboration with Rankin and the iconic value has been amazing.” Presca adds, “Nebula stands apart for its incredible lightness, 3D breathability, flexibility, comfort levels and vitality. And an equally iconic Rankin has given a marvelous slant to it all, injecting new energy into our slogan of living life to the fullest.”
Discussing the project, Rankin shares, “For me, this campaign is all about doing something fresh and exciting. It feels invigorating to be part of taking a brand in a bold new direction, to grab an audience’s attention and get them thinking about Geox in a new way.” / DP work by Marcus Autelli. Makeup by Andrew Gallimore (CLM). Hair by Nick Irwin (The London Style Agency). Styling by Anna Hughes Chamberlain.
#StartBreathing Geox 2016 Nebula Campaign
