Too Cool for School: G.H. Bass & Co. Unveils Fall ’18 Campaign

The Fashionisto

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Published September 2, 2018

Antonino Russo stars in G.H. Bass & Co.'s fall-winter 2018 campaign.Pin
Antonino Russo stars in G.H. Bass & Co.’s fall-winter 2018 campaign.

G.H. Bass & Co. takes to the streets of London for its fall-winter 2018 campaign. The brand delivers its classic styles with the theme of “Too Cool for School.” Made in collaboration with The Full Service, the campaign features models Antonino Russo, Andrea Zelletta, and Claudia Gould. Photographer Tom Hoops captures the advertisement, while Alice Burnfield handles styling. The outing includes a juxtaposition of contemporary and old school style.

G.H. Bass & Co. Fall/Winter 2018 Campaign

Andrea Zelletta fronts G.H. Bass & Co.'s fall-winter 2018 campaign.Pin
Andrea Zelletta fronts G.H. Bass & Co.’s fall-winter 2018 campaign.
Claudia Gould and Andrea Zelletta appear in G.H. Bass & Co.'s fall-winter 2018 campaign.Pin
Claudia Gould and Andrea Zelletta appear in G.H. Bass & Co.’s fall-winter 2018 campaign.
Models Antonino Russo, Claudia Gould, and Andrea Zelletta star in G.H. Bass & Co.'s fall-winter 2018 campaign.Pin
Models Antonino Russo, Claudia Gould, and Andrea Zelletta star in G.H. Bass & Co.’s fall-winter 2018 campaign.
Model Antonino Russo fronts G.H. Bass & Co.'s fall-winter 2018 campaign.Pin
Model Antonino Russo fronts G.H. Bass & Co.’s fall-winter 2018 campaign.
Tom Hoops photographs Claudia Gould and Andrea Zelletta for G.H. Bass & Co.'s fall-winter 2018 campaign. Pin
Tom Hoops photographs Claudia Gould and Andrea Zelletta for G.H. Bass & Co.’s fall-winter 2018 campaign.
Creative Director: Russell Weaver
Creative: Julia Salotti
Production Company: Rankin
Director: Jasper Cable-Alexander
Executive Producer: Katherine Pitman
Producer: Joshua Parsons
1st AD: John Robinson
Photo Assistant: Kevin Baker
Camera Assistant: Will Stuetz
Makeup: Rhea Le Riche
Hair Stylist: Sharmaine Cox
Post Producer: Andrew Patrick

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