
Gieves & Hawkes presents its spring-summer 2025 campaign, “The Spirit of Adventure”—a journey through modern exploration and cultural immersion. Drawing inspiration from Africa’s dynamic cities and vast landscapes, the season aims to capture the sun-bleached blues of Chefchaouen, the golden hues of the Ivory Coast, and the deep ochres of the Serengeti.
Gieves & Hawkes Spring/Summer 2025

This spring, Gieves & Hawkes crafts tailoring for effortless travel. Earthy neutrals, sun-faded pastels, and rich indigos mirror the natural dyes of the region, while soft linens, airy cottons, and featherlight cashmeres create a weightless feel.

Blazers in warm tobacco and deep olive pair seamlessly with fluid trousers, while ivory double-breasted suits add a polished yet relaxed edge.

Firmly grounded in Savile Row tradition, Gieves & Hawkes’ silhouettes reflect a man shaped by experience—one who transitions between the city and the coast with ease. The details—brushed suede shoes, rich leather holdalls, and silk pocket squares—add depth, nodding to heritage while embracing modernity.









