Giorgio Armani Taps Ryan Reynolds as Face of Armani Code Absolu Fragrance

The Fashionisto

/

Published January 9, 2019

Ryan Reynolds photographed by Matthew Brookes for Armani Code AbsoluPin
Ryan Reynolds photographed by Matthew Brookes for Armani Code Absolu

Giorgio Armani finds its latest face in Ryan Reynolds. The Canadian actor signs on to front the Italian brand’s campaign for its new Armani Code Absolu fragrance. The advertisement launches officially February 2019. Talking about working with Reynolds, designer Giorgio Armani shares, With his status of modern male figure of self-fulfillment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony. Reynolds will appear in a film directed by Reed Morano as well as photos by Matthew Brookes.

Related: First Look | Giorgio Armani & Emporio Armani Spring ’19 Ads