Giorgio Armani Made to Measure Perfects the Art of Tailoring

The Fashionisto

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Published September 25, 2024

Xavier Serrano stars in the Giorgio Armani Made to Measure fall-winter 2024 campaign.Pin
Xavier Serrano stars in the Giorgio Armani Made to Measure fall-winter 2024 campaign. Photo: Nathaniel Goldberg / Giorgio Armani

Giorgio Armani Made to Measure takes center stage for fall-winter 2024, unveiling an elegant campaign. With model Xavier Serrano at the forefront, photographer Nathaniel Goldberg captures the advertisement’s essence—refined sophistication.

The collection reinforces Giorgio Armani’s legacy, framing modern tailoring with an understated authority.

Giorgio Armani Made to Measure Fall 2024 Campaign

Giorgio Armani enlists Xavier Serrano to star in its new Made to Measure campaign.Pin
Giorgio Armani enlists Xavier Serrano to star in its new Made to Measure campaign. Photo: Nathaniel Goldberg / Giorgio Armani

Giorgio Armani Made to Measure communicates in a refined language, offering impeccably crafted suits that embody contemporary flair. The fabric choices reflect Armani’s signature restraint, allowing the rich textures and sharp lines to command attention without fanfare.

Model Xavier Serrano wears a pinstripe double-breasted suit for the Giorgio Armani Made to Measure fall-winter 2024 advertisement.Pin
Model Xavier Serrano wears a pinstripe double-breasted suit for the Giorgio Armani Made to Measure fall-winter 2024 advertisement. Photo: Nathaniel Goldberg / Giorgio Armani

With options to tailor every element, from the fabric and lining to the buttons and fit, this offering is personal. It reflects the same level of detail that cemented Giorgio Armani’s status in menswear.

An elegant vision, Xavier Serrano appears in the Giorgio Armani Made to Measure fall-winter 2024 campaign. Pin
An elegant vision, Xavier Serrano appears in the Giorgio Armani Made to Measure fall-winter 2024 campaign. Photo: Nathaniel Goldberg / Giorgio Armani

Giorgio Armani Made to Measure asserts elegance with a quiet confidence. Each suit represents a masterclass in tailoring, where every cut is calculated, every stitch deliberate.

Xavier Serrano stars in Giorgio Armani’s fall-winter 2024 Made to Measure advertisement. Pin
Xavier Serrano stars in Giorgio Armani’s fall-winter 2024 Made to Measure advertisement. Photo: Nathaniel Goldberg / Giorgio Armani

Ultimately, Giorgio Armani’s vision for Made to Measure is about crafting a narrative through cloth, fit, and structure, where modernity meets tradition.


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