In Giorgio Armani’s Made to Measure spring-summer 2025 campaign, refinement takes center stage with a confident nod to timeless restraint. Captured by Giulio Rustichelli, the advertisement features Tim Schuhmacher and Brayden Hinton in sharply contoured tailoring.
Cut from a lineage that once dressed the likes of Richard Gere in “American Gigolo,” the suits are updated with contemporary proportions and personal tailoring options that signal the future without chasing it.
Giorgio Armani Made to Measure
Monochrome portraits clarify Giorgio Armani’s vision: soft shoulders, high collars, and single- and double-breasted configurations that mimic the sharpness of Milan’s architectural lines.
A refined band collar shirt nods to formal wear’s understated traditions, while a lounge-ready drawstring trouser, paired with a clean-cut blazer, reflects the changing cadence of male dress codes.
Whether in pale taupe or deep charcoal, the fabrics maintain their form with composed ease—luxurious yet deliberately restrained. The real impact is in the control: an expansive selection of textiles and details allows each suit to be personalized.
Giorgio Armani’s Made to Measure builds on tradition with a measured sense of progression, tailoring not just the garment, but the identity within it.
