Giorgio Armani Embraces a Soft Focus for Spring ’18 Campaign

The Fashionisto

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Published November 2, 2017

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Updated July 5, 2018

Simon Nessman dons a double-breasted suit for Giorgio Armani's spring-summer 2018 campaign.Pin
Simon Nessman dons a double-breasted suit for Giorgio Armani’s spring-summer 2018 campaign.

Giorgio Armani partners with photographer Sarah Moon for its new advertisement. Ahead of the pack, the Italian brand unveils its spring-summer 2018 campaign. The season reunites Giorgio Armani with model Simon Nessman. He previously appeared as a face of the label’s fragrance as well as ready-to-wear. Moon obscures Simon’s face for the outing. She embraces “‘brushstrokes’ of light, color, and movement.” A soft focus leaves a spotlight on Armani’s relaxed tailoring. Simon sports refined suiting and a must-have trench coat.

Related: Made in Armani | Giorgio Armani Delivers Signature Designs for Spring ’18 Collection

Giorgio Armani Spring/Summer 2018 Campaign

Model Simon Nessman fronts Giorgio Armani's spring-summer 2018 campaign.Pin
Model Simon Nessman fronts Giorgio Armani’s spring-summer 2018 campaign.
Giorgio Armani reunites with Simon Nessman for its spring-summer 2018 campaign.Pin
Giorgio Armani reunites with Simon Nessman for its spring-summer 2018 campaign.
Donning a trench coat, Simon Nessman appears in Giorgio Armani's spring-summer 2018 campaign.Pin
Donning a trench coat, Simon Nessman appears in Giorgio Armani’s spring-summer 2018 campaign.
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