Giorgio Armani trades the Mediterranean breeze for locomotive steam in its spring-summer 2025 campaign, offering a poetic view of travel through the lens of Robin Galiegue. Stationed on platforms veiled in mist, models George Barnett, Hedi Ben Tekaya, and Yann Namigandet move with a deliberate calm—less departure lounge, more Antonioni noir.
Giorgio Armani Spring/Summer 2025 Campaign
Jacob K’s styling pares Giorgio Armani down to its most elemental form: relaxed tailoring in weightless fabrics, collarless shirts with a Far Eastern bend, and silhouettes that gesture back to the 1980s when Armani loosened the rules of menswear.
There’s a sense of ease, but no slackness—every ensemble is cut to drift, not drag. Accessories play their part with strength: oversized leather duffels and canvas luggage emblazoned with the GA monogram.
Giorgio Armani’s spring campaign suggests how to arrive in style. The Armani man is neither overdressed nor underprepared; he walks through steam and shadow, ready for whatever threshold comes next.
There’s no destination, only forward motion. And in that movement, Giorgio Armani captures something rare: elegance in transit.
