Giuseppe Zanotti Design unveils its spring-summer 2016 advertising campaign, which was photographed by Mario Sorrenti. The outing tackles a fresh vision with clean, serene images. Designer Giuseppe Zanotti shares, “I wanted the campaign to feel almost cinematic in its intensity and emotion. The images—stark, expressive—articulate a new sense of realism, a new kind of beauty.”
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Giving the advertisement a youthful image, models Kaleb Ressler and Grace Hartzel are front and center for the occasion. The pair model Zanotti’s latest designs, which include a mix of classic and flashy styles. Discussing the new season, Zanotti explains, “The new collection is decidedly modern and as such it really called for an innovative approach. The images reflect the kinetic energy of today’s rule-breakers and tastemakers.”