Barneys New York launches its first lookbook on Instagram: @BarneysMan, collaborating with @bessnyc4’s Doug Abraham. Nominated for the CFDA Instagrammer of the Year Award in 2014, Abraham is known for his digital collages and reworked videos. Putting the spotlight on Givenchy’s spring-summer 2016 men’s collection, Barneys enlists Abraham for a fresh interpretation on images by photographer Evan Schreiber.
Related: Givenchy Jeans Exudes Sex for Spring Ads
Entitled Seeing Stars, model Omar Ahmed is front and center for the outing. Discussing his collaboration with Barneys, Abraham explains, “The great thing about a project like this is that there’s product, so there’s an understanding of a purpose. That’s helpful for me so that I can create a ratio of base image to imported image.” He continues, “This is a real collage, and I did it digitally. I had the sense that there being a level of provocative was better than full on nudity, so I worked with images that were more thematically provocative.”
Seeing Stars: Givenchy Spring 2016 at Barneys New York
Shop Givenchy Spring/Summer 2016 Menswear
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