Just in time for the first New York Fashion Week: Men, GMC enlists designer Michael Bastian for a national ad spot. The third installment of GMC’s Precision advertising campaign, the Sharp ad showcases parallels between its Yukon Denali and impeccable men’s dressing featuring the work of Bastian. As fashion week draws near, GMC will release additional fashion related shorts. Discussing the collaboration, Bastian shares, “I was excited when GMC approached me with this opportunity to explore this concept of ‘sharpness’ and the design parallels between our two worlds. As a luxury brand, we understand the necessity for attention to detail and craft in everything we do, much like GMC. As we put the finishing touches on our upcoming Spring ’16 runway show at the first dedicated New York Men’s Week, GMC gave us an invaluable perspective on how a premium brand outside of fashion explores cut, detail, and precision.”
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