“All this experience, and not the least my theoretical education, has led to new perspectives now when I am back working with fashion”, Göran says. “One might ask why fashion is so interesting”, he says. “For me fashion is so much; its creativity, marketing work, a sociological aspect and communication”, he continues. “Fashion has to have a relation to present day and everything you do have to be questioned – it is addictive.” -Göran Sundberg
[Stockholm Fashion Days]
