Gucci unveils its pre-fall 2016 advertising campaign, reuniting with photographer Glen Luchford. Gucci creative director Alessandro Michele’s whimsical vision for the fashion house continues as models take to a glass-domed aviary for the lively advertisement. Donning a mix of fun colors and prints, models Lucas Dambrod, Polina Oganicheva, Eva Minaeva, Fionnan Perkins, Lia Pavlova, Anton Toftgard, Elle Van Ravels, Nicole Atieno and Laura Melerh front the thrilling outing.
Gucci Pre-Fall 2016 Campaign
Video: Gucci Pre-Fall 2016 Campaign
“First look at the Gucci Pre-Fall 2016 Campaign film, directed by Glen Luchford. Inside a glassed aviary, a cast of carefree characters’ roam amongst plants, wandering flamingos and piles of old books. The space reveals the collection’s riot of colors, textures and movement.”