Gucci Subscribes to Decadent Leisure for Pre-Fall Campaign

The Fashionisto

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Published March 29, 2016

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Updated February 15, 2023

Lucas Dambros stars in Gucci's pre-fall 2016 campaign.Pin
Lucas Dambros stars in Gucci’s pre-fall 2016 campaign.

Gucci unveils its pre-fall 2016 advertising campaign, reuniting with photographer Glen Luchford. Gucci creative director Alessandro Michele’s whimsical vision for the fashion house continues as models take to a glass-domed aviary for the lively advertisement. Donning a mix of fun colors and prints, models Lucas Dambrod, Polina Oganicheva, Eva Minaeva, Fionnan Perkins, Lia Pavlova, Anton Toftgard, Elle Van Ravels, Nicole Atieno and Laura Melerh front the thrilling outing.

Gucci Pre-Fall 2016 Campaign

Gucci Pre-Fall 2016 Advertising CampaignPin
Gucci Pre-Fall 2016 Advertising Campaign
Gucci's pre-fall 2016 campaign, photographed by Glen Luchford.Pin
Gucci’s pre-fall 2016 campaign, photographed by Glen Luchford.

Video: Gucci Pre-Fall 2016 Campaign

YouTube video

“First look at the Gucci Pre-Fall 2016 Campaign film, directed by Glen Luchford. Inside a glassed aviary, a cast of carefree characters’ roam amongst plants, wandering flamingos and piles of old books. The space reveals the collection’s riot of colors, textures and movement.”

Photographer/director: Glen Luchford
Creative director: Alessandro Michele
Art director: Christopher Simmonds
Music: Blind Dumb Deaf
Written by William Heggie/ Robin A. Guthrie / Elizabeth Fraser
Performed by Cocteau Twins
Courtesy of Universal Music Publishing Limited.
By arrangement with Beggars Group Media Limited

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