Gucci celebrates the Lunar New Year and the arrival of spring with a capsule collection and campaign dedicated to the Year of the Rabbit. The fashion house presents a vibrant, lively selection of clothes, shoes, and accessories, including sophisticated depictions of rabbits—which represent intelligence, robust health, and enduring longevity.
Gucci Chinese New Year Campaign
Gucci’s Chinese New Year collection brings the joy of celebration to your wardrobe! With eye-catching colors and prints, you’ll be able to find the perfect pieces of clothing and accessories. The rabbit shows up in many forms, from knitted designs, embroidered patches, or a dynamic spray-painted image printed onto t-shirts, leather loafers, and G-Timeless watches.
Gucci’s vibrant New Year celebration is decorated with many playful graphic patterns, cozy textures, and exuberant colors! In particular, loafers boasting rabbit-like fleece feel bring to life the essence of this festive occasion! Photographer Max Siedentopf captures these sentiments that reflect the joyous anticipation of spring for Gucci’s latest advertising campaign.
Gucci’s inspiring collection springs to life with the help of models Jie Zheng, Jean Meyer, and Li Yufeng as they peacefully explore a whimsical field of blooming flowers. Makeup artist Daniel Sallstrom and hair stylist Ryan Mitchell lend their masterful beauty touches while Gucci’s leading men enjoy a day beneath sunrise in an idyllic meadow. These precious moments evoke sentimentality that will welcome us into the New Year.
