Gucci takes a regal but quirky stance with its cruise 2018 campaign. The brand’s creative director Alessandro Michele takes to Rome for the occasion. Michele collaborates with photographer Mick Rock for the advertisement. A photography legend, Rock is known for his work with music greats like David Bowie and Lou Reed. Rock captures Gucci’s eclectic cast in Roman apartments. Michele hand-picks quite the lot of personalities. Singers, actors, and more come together in regal and decadent Gucci outfits.
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Gucci Cruise 2018 Campaign