
Gucci’s spring-summer 2025 menswear has arrived at Mytheresa, and it doesn’t tiptoe into the season—it kicks the door open with a grin. Worn by model Aubrey O’Mahony, the lineup leans into summer with the kind of unfiltered joy one might find in a 1970s Slim Aarons photograph, where leisure is the main character and personal style is anything but shy.
Gucci Spring 2025 at Mytheresa

The latest Gucci collection moves beyond nostalgia and into a fluid hybrid of coast and city. Think graphic camp shirts alive with movement—like the ones modeled by Aubrey featuring rhythmic figures mid-stretch, a nod to the Italian brand’s historical flirtation with kinetic prints.

In one look, the shirt’s purple, maroon, and ochre forms mimic the body-positive athleticism of Keith Haring’s human shapes. In another, a black base is interrupted by hot pink figures that recall vintage fitness posters warped through a pop art lens.

Gucci’s signature horsebit boots—slick, black, and unapologetically polished—ground even the breeziest pair of swim shorts. The contrast between the utility of thick-soled boots and the brevity of orange poplin swim trunks is no accident; it’s a calculated clash, a wink at rule-breaking dress codes.

Pair that with oversized shirts stamped subtly with the double G monogram and layered over punchy tees, and the season walks a line between Neapolitan prep and Berlin cool.

Gucci at Mytheresa is playing summer on its own terms. The message is loud and sun-soaked: wear it like you mean it, wherever the season takes you.