Gucci Brings Summer Energy to Mytheresa with Bold Prints

The Fashionisto

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Published March 22, 2025

Aubrey O'Mahony wears a look from Gucci's spring-summer 2025 collection. Pin
Aubrey O’Mahony wears a look from Gucci’s spring-summer 2025 collection. Photo: Mytheresa

Gucci’s spring-summer 2025 menswear has arrived at Mytheresa, and it doesn’t tiptoe into the season—it kicks the door open with a grin. Worn by model Aubrey O’Mahony, the lineup leans into summer with the kind of unfiltered joy one might find in a 1970s Slim Aarons photograph, where leisure is the main character and personal style is anything but shy.

Gucci Spring 2025 at Mytheresa

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The latest Gucci collection moves beyond nostalgia and into a fluid hybrid of coast and city. Think graphic camp shirts alive with movement—like the ones modeled by Aubrey featuring rhythmic figures mid-stretch, a nod to the Italian brand’s historical flirtation with kinetic prints.

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In one look, the shirt’s purple, maroon, and ochre forms mimic the body-positive athleticism of Keith Haring’s human shapes. In another, a black base is interrupted by hot pink figures that recall vintage fitness posters warped through a pop art lens.

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Gucci’s signature horsebit boots—slick, black, and unapologetically polished—ground even the breeziest pair of swim shorts. The contrast between the utility of thick-soled boots and the brevity of orange poplin swim trunks is no accident; it’s a calculated clash, a wink at rule-breaking dress codes.

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Pair that with oversized shirts stamped subtly with the double G monogram and layered over punchy tees, and the season walks a line between Neapolitan prep and Berlin cool.

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Gucci at Mytheresa is playing summer on its own terms. The message is loud and sun-soaked: wear it like you mean it, wherever the season takes you.

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