![George Loffhagen Gucci Campaign 2024 007 Tennis star George Loffhagen turns heads in Gucci's tennis collection, carrying a stylish racket bag.](https://www.thefashionisto.com/wp-content/uploads/2024/06/George-Loffhagen-Gucci-Campaign-2024-007.jpg)
Gucci takes to the tennis courts with a stylish nod to its heritage, unveiling a collection that bridges the past and present. Following a sporty outing with brand ambassador Jannik Sinner, the new campaign enlists tennis players George Loffhagen and Emma Cohen, showcasing a capsule inspired by the brand’s 1970s archives.
![George Loffhagen Gucci Campaign 2024 005 Gucci's tennis collection features sleek white sneakers with its red and green web.](https://www.thefashionisto.com/wp-content/uploads/2024/06/George-Loffhagen-Gucci-Campaign-2024-005.jpg)
Central to this collection is the Tennis 1977 sneaker, a vintage design revived to celebrate Gucci’s storied foray into tennis-related products. The shoes feature the distinctive Web stripe details, a hallmark of the brand’s identity, and the iconic white-on-white GG monogram, encapsulating a blend of nostalgia and contemporary appeal.
George Loffhagen for Gucci Tennis Campaign
![George Loffhagen Gucci Campaign 2024 002 George Loffhagen showcases Gucci's tennis collection, wearing a white ensemble with the brand's signature red and green web detailing, complemented by a matching duffle bag.](https://www.thefashionisto.com/wp-content/uploads/2024/06/George-Loffhagen-Gucci-Campaign-2024-002.jpg)
The collection’s apparel pieces celebrate classic tennis aesthetics, curated to capture the essence of Gucci’s 70s tennis wardrobe. George Loffhagen sports everything from a crisp white polo and shorts to knitwear, each subtly adorned with the signature Web stripe.
![George Loffhagen Gucci Campaign 2024 004 Emma Cohen and George Loffhagen share a moment in Gucci's tennis collection, wearing crisp white outfits adorned with the brand's iconic web.](https://www.thefashionisto.com/wp-content/uploads/2024/06/George-Loffhagen-Gucci-Campaign-2024-004.jpg)
Accessories are meaningful, with items like the cap, wristbands, and a duffle bag elevating the collection’s sporty appeal. Particularly noteworthy is the racquet backpack, a practical yet fashionable accessory that complements the entire ensemble.
![George Loffhagen Gucci Campaign 2024 006 Tennis players Emma Cohen and George Loffhagen embody sporty elegance in Gucci's tennis collection.](https://www.thefashionisto.com/wp-content/uploads/2024/06/George-Loffhagen-Gucci-Campaign-2024-006.jpg)
The Gucci Tennis campaign features a minimalist aesthetic, naturally capturing George Loffhagen and Emma Cohen. Against this clean backdrop, the monochromatic palette showcases the bold Gucci Web stripe, weaving a timeless narrative of heritage, sport, and modern sophistication.
![George Loffhagen Gucci Campaign 2024 001 George Loffhagen Gucci Campaign 2024 001](https://www.thefashionisto.com/wp-content/uploads/2024/06/George-Loffhagen-Gucci-Campaign-2024-001.jpg)
![George Loffhagen Gucci Campaign 2024 003 George Loffhagen Gucci Campaign 2024 003](https://www.thefashionisto.com/wp-content/uploads/2024/06/George-Loffhagen-Gucci-Campaign-2024-003.jpg)
Stylist: Melissa Levy
Makeup: Stephanie Kunz
Hair: Ramona Eschbach