Gucci takes to the tennis courts with a stylish nod to its heritage, unveiling a collection that bridges the past and present. Following a sporty outing with brand ambassador Jannik Sinner, the new campaign enlists tennis players George Loffhagen and Emma Cohen, showcasing a capsule inspired by the brand’s 1970s archives.
Central to this collection is the Tennis 1977 sneaker, a vintage design revived to celebrate Gucci’s storied foray into tennis-related products. The shoes feature the distinctive Web stripe details, a hallmark of the brand’s identity, and the iconic white-on-white GG monogram, encapsulating a blend of nostalgia and contemporary appeal.
George Loffhagen for Gucci Tennis Campaign
The collection’s apparel pieces celebrate classic tennis aesthetics, curated to capture the essence of Gucci’s 70s tennis wardrobe. George Loffhagen sports everything from a crisp white polo and shorts to knitwear, each subtly adorned with the signature Web stripe.
Accessories are meaningful, with items like the cap, wristbands, and a duffle bag elevating the collection’s sporty appeal. Particularly noteworthy is the racquet backpack, a practical yet fashionable accessory that complements the entire ensemble.
The Gucci Tennis campaign features a minimalist aesthetic, naturally capturing George Loffhagen and Emma Cohen. Against this clean backdrop, the monochromatic palette showcases the bold Gucci Web stripe, weaving a timeless narrative of heritage, sport, and modern sophistication.
Stylist: Melissa Levy
Makeup: Stephanie Kunz
Hair: Ramona Eschbach