Gucci unveils its Valentine’s Day campaign, “Gucci Together,” a celebration of love in its rawest forms. Shot by Tina Barney, the images capture the quiet intimacy between real couples and families, from lingering glances to shared moments in richly adorned interiors.
Gucci Valentine’s Day Campaign
The “Gucci Together” campaign features a curated selection of the fashion house’s offerings, ranging from handbags and argyle knits to silky loungewear.
“With this campaign, we wanted to tell and celebrate love in all its nuances,” says creative director Sabato De Sarno.
“The cast includes families of all kinds, couples in love, friends bound by deep affection. It was amazing to work with Tina Barney, an artist who has been documenting love and relationships for decades. Her gaze and lens are able to combine beauty and truth, giving us a fragment of life that speaks to us all.”
Gucci’s focus on authentic storytelling continues, mirroring the cinematic charm of its spring 2025 campaign with George MacKay. Both projects capture moments that feel personal yet universally resonant.
