The Young and the Free–Following up on a previous post, Topman enlists Craig Thomas to create a short film to complement the New Gen Men’s T-Shirt campaign. Elgar Johnson styles the five exuberant models, Harry (M&P), Toby (Select), Jester (Select), Oliver (Elite), and Jackson (Premier) in the various t-shirts, as the boys show off their fun and goofy personas while shooting the project in London, with Seye’s single, “White Noise” as the musical backdrop. The collection of t-shirts is designed by British talents Christopher Shannon, Lou Dalton, Sibling, James Long, and Katie Eary, and are available as of today, with proceeds geared towards supporting emerging designers.
Harry, Jester, Toby, Oliver & Jackson Explore the City of London for Topman’s New Gen Project
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