With its fall-winter 2022 campaign, Heaven by Marc Jacobs evokes the fun spirit of the nineties and brings a star-studded cast along for the journey. The new advertisement features actor Kyle MacLachlan and musician Dev Hynes in the lead roles. The season exemplifies Heaven’s dedication to delivering a connection between fashion, art, television, and cinema by including artist partnerships that cut across these mediums.
Heaven by Marc Jacobs Fall/Winter 2022 Campaign
For the Heaven by Marc Jacobs fall-winter 2022 campaign, photographer Harley Weir photographs Kyle MacLachlan and Dev Hynes. Weir captures the advertisement in a studio with a minimal set, experimenting with the lighting to bring out the best in her subjects while using an eclectic assortment of accessories and props.Â
Danielle Emerson is responsible for the styling of McLachlan and Hynes for the advertising. The two individuals make a statement with a range of pullovers, shirts, and jeans from Heaven by Marc Jacobs.
Collaborations with Eri Wakiyama, Mimi Wade, Wong Kar-Wai, Online Ceramics, Claire Barrow, Will Sheldon, and Elliot Shields have been introduced as part of the fall collection for Heaven by Marc Jacobs. Heaven’s partners come from various professional backgrounds, bringing a wide range of abilities to the table to celebrate the individual. These talents include being an artist, a film director, and a clothing designer.
