Conscious Denim-This season, H&M introduces Conscious Denim with the help of model Henrik Fallenius. The new collection features modern fits and effortless styles. Delivering a conscious experience, the washes used on the denim “have been graded to assess their environmental impact, including energy and water use.” The collection, which includes pieces for the entire family is available worldwide in both H&M stores and on the retailer’s online site.
Henrik Fallenius Models H&M’s Conscious Denim
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