Hermès’ spring-summer 2022 ad presents its beautiful menswear in a straightforward and “lighthearted” manner, as the brand describes it. The French fashion house unveils charming visuals that represent a sudsy, bubble day adventure to generate a sense of nostalgia for youth. Taemin Park and Cheikh Dia are the season’s ecstatic heroes, and they appear together in this campaign.
Hermès Spring/Summer 2022 Campaign
Hermès has enlisted the services of photographer Jack Davison to shoot its spring 2022 men’s advertising campaign. Taemin and Cheikh are photographed in front of a bubble-filled set designed by Hervé Sauvage, as captured by Davison. During this time, a vivid blue sky and a play between light and shade create visually arresting photographs.
Related: FINNLAY EMBRACES A ‘NATURAL EASE’ FOR HERMÈS FALL CAMPAIGN
Stylist Brian Molloy curates the looks for Taemin and Cheikh for Hermes’ latest ad. The models exhibit a sense of natural ease as they wear soft tailoring and must-have leather jackets for the season. Hermès also promotes its stylish jewelry as well as an oversized tote bag.
