UGG Taps Designer Heron Preston for 40th Anniversary Campaign

The Fashionisto

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Published October 7, 2018

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Updated October 21, 2018

Heron Preston wears UGG's Neumel boots for the brand's 40th anniversary campaign.Pin
Heron Preston wears UGG’s Neumel boots for the brand’s 40th anniversary campaign.

UGG celebrates its 40th anniversary with its limited edition 40:40:40 collection. The range features iconic UGG styles revisited. Launching a campaign for the outing, the label collaborates with photographer and visual artist Erik Madigan Heck. The artist references famous California landscapes such as the Redwood Forest for the occasion. Meanwhile, designer Heron Preston and model Adwoa Aboah front the advertisement. Preston is the latest designer slated to work with UGG on a collaboration. He’ll present his collection during Paris Fashion Week in January.

Related: UGG Delivers Sunny Cali Vibes with Fall ’18 Campaign

UGG 40th Anniversary Campaign

Designer Heron Preston sports UGG's Neumel boots for the brand's 40th anniversary campaign.Pin
Designer Heron Preston sports UGG’s Neumel boots for the brand’s 40th anniversary campaign.
UGG taps designer Heron Preston and model Adwoa Aboah as the stars of its 40th anniversary campaign.Pin
UGG taps designer Heron Preston and model Adwoa Aboah as the stars of its 40th anniversary campaign.
Adwoa Aboah and Heron Preston star in UGG's 40th anniversary campaign.Pin
Adwoa Aboah and Heron Preston star in UGG’s 40th anniversary campaign.
Heron Preston and Adwoa Aboah front UGG's 40th anniversary campaign.Pin
Heron Preston and Adwoa Aboah front UGG’s 40th anniversary campaign.
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