H&M celebrates Black Friday in a big way this year. First, the Swedish brand offers 30% off your entire purchase plus free shipping with the promo code 2873. Embracing the spirit of Black Friday, H&M also releases a dedicated collection of essentials. Modern proportions and trends are front and center as the label showcases a mix of black and sporty styles. Models Hamid Onifade and Pietro Mendez reunite with H&M for the occasion. Shop H&M’s Black Friday collection on HM.com.
Related: H&M Gets Ready for the Holidays in Style with Peter Bruder