Forever Summer: H&M Unveils New Campaign

The Fashionisto

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Published April 28, 2016

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Updated May 16, 2017

Models ton Heukels, Andreea Diaconu, Anna Ewers and Marlon Teixeira don summer swimwear for H&M's latest advertising campaign.Pin
Models Ton Heukels, Andreea Diaconu, Anna Ewers and Marlon Teixeira don summer swimwear for H&M’s latest advertising campaign.

H&M welcomes summer with a new campaign that takes its vibrant fashions to the beach. Featuring casual ensembles, swimwear, slub jersey tees, cotton shorts and short-sleeve shirts solidify H&M’s wardrobe for the season. Having a blast in the Swedish brand’s relaxed staples, models Marlon Teixeira, Hamid Onifade, Francisco Lachowski, Ton Heukels and Jordan Barrett star in the fun outing.

Related: H&M Makes a Case for Belted Shorts

H&M Summer 2016 Campaign

Ton Heukels and Marlon Teixeira hit the beach for H&M's summer 2016 campaign.Pin
Ton Heukels and Marlon Teixeira hit the beach for H&M’s summer 2016 campaign.
Hamid Onifade is joined by Marlon Teixeira and Anna Ewers for H&M's summer 2016 campaign. Pin
Hamid Onifade is joined by Marlon Teixeira and Anna Ewers for H&M’s summer 2016 campaign.
Anna Ewers and Marlon Teixeira couple up for H&M's summer 2016 campaign.Pin
Anna Ewers and Marlon Teixeira couple up for H&M’s summer 2016 campaign.
Models enjoy a beach hangout for H&M's summer 2016 campaign.Pin
Models enjoy a beach hangout for H&M’s summer 2016 campaign.
Australian model Jordan Barrett joins Anna Ewers and Andreea Diaconu for H&M's summer 2016 campaign.Pin
Australian model Jordan Barrett joins Anna Ewers and Andreea Diaconu for H&M’s summer 2016 campaign.
Brazilian models Francisco Lachowski and Marlon Teixeira appear in H&M's summer 2016 campaign.Pin
Brazilian models Francisco Lachowski and Marlon Teixeira appear in H&M’s summer 2016 campaign.

Video: H&M Summer 2016 Campaign

Shop H&M Men Latest Arrivals

Clément Chabernaud wears H&M Men patterned short-sleeve shirt.Pin
Clément Chabernaud wears H&M Men patterned short-sleeve shirt.
H&M Men navy cotton shortsPin
H&M Men navy cotton shorts
Victor Nylander wears H&M Men slub jersey t-shirt.Pin
Victor Nylander wears H&M Men slub jersey t-shirt.
H&M Men patterned cotton shortsPin
H&M Men patterned cotton shorts
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