Fredrik Berselius is on the Move with H&M’s New Tech Bags

The Fashionisto

/

Published September 15, 2021

Swedish chef Fredrik Berselius carries H&M's multifunctional bag.Pin
Swedish chef Fredrik Berselius carries H&M’s multifunctional bag.

Functional and modern accessories for the busy man on the go are front and center for H&M’s latest outing. The Swedish fashion brand unveils its new range of tech bags. H&M takes to New York to show its versatile bags in action!

Fredrik Berselius connects with H&M for the occasion. Berselius is the chef and co-owner of Aska, located near the Williamsburg Bridge. Juggling a career and a new family, Berselius is the perfect man to put H&M’s tech bags to the test.

Related: H&M CHANGES ITS DENIM STORY WITH FRESH CONSCIOUS STYLES

A sporty aesthetic comes together with the idea of multifunctional use as H&M modernizes the casual tech bag. The fashion label also considers sustainable efforts with its use of 100% recycled polyester fabrics. H&M’s successful results include a multifunctional bag that you can use to carry a laptop and other essentials or a duffle for the gym.

H&M Men’s Tech Bags

H&M delivers accessories for the man on the go with its Multifunctional bag.Pin
H&M delivers accessories for the man on the go with its Multifunctional bag.
Riding his bike, Fredrik Berselius uses H&M's Multifunctional duffle bag.Pin
Riding his bike, Fredrik Berselius uses H&M’s Multifunctional duffle bag.
The city traveler, Fredrik Berselius shows off H&M's Multifunctional bag.Pin
The city traveler, Fredrik Berselius shows off H&M’s Multifunctional bag.
For the man who doesn't have much to carry around, H&M has a small shoulder bag.Pin
For the man who doesn’t have much to carry around, H&M has a small shoulder bag.

Recent Updates

Michael B. Jordan Fronts David Yurman’s Chevron Ad

Michael B. Jordan Fronts David Yurman’s Chevron Ad

Michael B. Jordan returns as the face of David Yurman, fronting the brand’s spring 2025 Chevron campaign. A perfect continuation ...
Benedict Cumberbatch Braves the Arctic for Prada Re-Nylon Ad

Benedict Cumberbatch Braves the Arctic for Prada Re-Nylon Ad

Benedict Cumberbatch once again partners with Prada, stepping into the spotlight for the Re-Nylon advertisement for 2025. Following his feature ...
Burberry’s Scarf Sets the Tone, Vinnie & Victor Lead It

Burberry’s Scarf Sets the Tone, Vinnie & Victor Lead It

First gracing the neck of Barry Keoghan earlier this season in the “Wrapped in Burberry” campaign, the British brand’s iconic ...
The Essential Men’s Accessories List: Modern Must-Haves

The Essential Men’s Accessories List: Modern Must-Haves

Curating the ultimate men’s accessories list requires a blend of practicality and personality, showcasing items that elevate everyday style while ...
12 Men’s Silver Ring Designs to Know: Bold, Sleek & Iconic

12 Men’s Silver Ring Designs to Know: Bold, Sleek & Iconic

Silver ring designs for men offer a diverse range of styles, each catering to different tastes and preferences, from timeless ...
Wrapped in Burberry: A Scarf with Timeless Appeal

Wrapped in Burberry: A Scarf with Timeless Appeal

The Burberry check cashmere scarf, an enduring icon, showcases the brand’s dedication to tradition and expert craftsmanship. Burberry celebrates its ...